diff --git a/src/domain/platform/routes/RedirectToWelcomeSite.tsx b/src/domain/platform/routes/RedirectToWelcomeSite.tsx
new file mode 100644
index 0000000000..a1ce3f6aa7
--- /dev/null
+++ b/src/domain/platform/routes/RedirectToWelcomeSite.tsx
@@ -0,0 +1,16 @@
+import { useLayoutEffect } from 'react';
+import useLandingUrl from '../../../main/landing/useLandingUrl';
+
+const RedirectToWelcomeSite = () => {
+  const landingUrl = useLandingUrl();
+
+  useLayoutEffect(() => {
+    if (landingUrl) {
+      window.location.replace(landingUrl);
+    }
+  }, [landingUrl]);
+
+  return null;
+};
+
+export default RedirectToWelcomeSite;
diff --git a/src/main/routing/TopLevelRoutes.tsx b/src/main/routing/TopLevelRoutes.tsx
index 2507dfefbe..66183ae650 100644
--- a/src/main/routing/TopLevelRoutes.tsx
+++ b/src/main/routing/TopLevelRoutes.tsx
@@ -30,6 +30,7 @@ import { innovationPacksPath } from '../../domain/collaboration/InnovationPack/u
 import NonIdentity from '../../domain/platform/routes/NonIdentity';
 import useRedirectToIdentityDomain from '../../core/auth/authentication/routing/useRedirectToIdentityDomain';
 import { NotFoundPageLayout } from '../../domain/journey/common/EntityPageLayout';
+import RedirectToWelcomeSite from '../../domain/platform/routes/RedirectToWelcomeSite';
 
 export const TopLevelRoutes: FC = () => {
   const { t } = useTranslation();
@@ -49,6 +50,7 @@ export const TopLevelRoutes: FC = () => {
         }
       >
         <Route index element={<RedirectToLanding />} />
+        <Route path="landing" element={<RedirectToWelcomeSite />} />
         <Route
           path={ROUTE_HOME}
           element={