diff --git a/src/app/code/community/Zendesk/Zendesk/controllers/Adminhtml/ZendeskController.php b/src/app/code/community/Zendesk/Zendesk/controllers/Adminhtml/ZendeskController.php
index 599aafe6..c947be74 100644
--- a/src/app/code/community/Zendesk/Zendesk/controllers/Adminhtml/ZendeskController.php
+++ b/src/app/code/community/Zendesk/Zendesk/controllers/Adminhtml/ZendeskController.php
@@ -378,7 +378,7 @@ public function saveAction()
 
                 $text = Mage::helper('zendesk')->__('Ticket #%s Created', $response['id']);
                 $text .= ' <a href="' . Mage::helper('zendesk')->getTicketUrl($response, true) . '" target="_blank">';
-                $text .= Mage::helper('zendesk')->__('View ticket in Zendesk');
+                $text .= Mage::helper('zendesk')->__('View ticket in Zendesk Support');
                 $text .= '</a>';
 
                 Mage::getSingleton('adminhtml/session')->addSuccess($text);
diff --git a/src/app/code/community/Zendesk/Zendesk/etc/config.xml b/src/app/code/community/Zendesk/Zendesk/etc/config.xml
index 7f1bedd3..fd7ff21e 100644
--- a/src/app/code/community/Zendesk/Zendesk/etc/config.xml
+++ b/src/app/code/community/Zendesk/Zendesk/etc/config.xml
@@ -198,7 +198,7 @@
                         <sort_order>2</sort_order>
                     </zendesk_create>
                     <zendesk_launch module="zendesk">
-                        <title>Launch Zendesk</title>
+                        <title>Launch Zendesk Support</title>
                         <action>adminhtml/zendesk/launch</action>
                         <sort_order>3</sort_order>
                     </zendesk_launch>
@@ -238,7 +238,7 @@
                                     <sort_order>2</sort_order>
                                 </zendesk_create>
                                 <zendesk_launch translate="title" module="zendesk">
-                                    <title>Launch Zendesk</title>
+                                    <title>Launch Zendesk Support</title>
                                     <sort_order>3</sort_order>
                                 </zendesk_launch>
                                 <zendesk_log>
diff --git a/src/app/code/community/Zendesk/Zendesk/etc/system.xml b/src/app/code/community/Zendesk/Zendesk/etc/system.xml
index 45ed7136..cedecc1a 100644
--- a/src/app/code/community/Zendesk/Zendesk/etc/system.xml
+++ b/src/app/code/community/Zendesk/Zendesk/etc/system.xml
@@ -38,7 +38,7 @@
                     <general translate="label comment">
                     <expanded>1</expanded>
                     <label>General</label>
-                    <comment>General settings that are required to connect Zendesk and Magento.</comment>
+                    <comment>General settings that are required to connect Zendesk Support and Magento.</comment>
                     <frontend_type>text</frontend_type>
                     <sort_order>10</sort_order>
                     <show_in_default>1</show_in_default>
@@ -220,7 +220,7 @@
                             <show_in_store>1</show_in_store>
                         </web_widget_customise>
                         <footer_link_enabled translate="label">
-                            <label>Display link to Zendesk in Magento footer</label>
+                            <label>Display link to Zendesk Support in Magento footer</label>
                             <frontend_type>select</frontend_type>
                             <source_model>adminhtml/system_config_source_yesno</source_model>
                             <sort_order>9</sort_order>
@@ -245,7 +245,7 @@
                             <show_in_default>1</show_in_default>
                             <show_in_website>1</show_in_website>
                             <show_in_store>1</show_in_store>
-                            <comment><![CDATA[Used to link order in Magento with tickets in Zendesk]]></comment>
+                            <comment><![CDATA[Used to link order in Magento with tickets in Zendesk Support]]></comment>
                         </order_field_id>
                     </fields>
                 </frontend_features>
@@ -327,7 +327,7 @@
                 </backend_features>
                 <api translate="label comment">
                     <label>API Details</label>
-                    <comment>Required for Magento App inside Zendesk to work.</comment>
+                    <comment>Required for Magento app to work in Zendesk Support.</comment>
                     <frontend_type>text</frontend_type>
                     <sort_order>40</sort_order>
                     <show_in_default>1</show_in_default>
@@ -470,7 +470,7 @@
                     <show_in_default>1</show_in_default>
                     <show_in_website>1</show_in_website>
                     <show_in_store>1</show_in_store>
-                    <comment><![CDATA[Haven't setup Zendesk yet? Follow our easy setup guide to start using Zendesk to support your customers.]]></comment>
+                    <comment><![CDATA[Haven't set up Zendesk Support yet? Follow our easy setup guide to get started.]]></comment>
                     <fields>
                         <sign_up translate="button_label">
                             <label></label>
diff --git a/src/app/design/adminhtml/default/default/template/zendesk/left-menu.phtml b/src/app/design/adminhtml/default/default/template/zendesk/left-menu.phtml
index 86ac8799..2dbb8e1c 100644
--- a/src/app/design/adminhtml/default/default/template/zendesk/left-menu.phtml
+++ b/src/app/design/adminhtml/default/default/template/zendesk/left-menu.phtml
@@ -34,7 +34,7 @@
     <?php if ($this->isAllowed('launch')) { ?>
     <li>
         <a href="<?php echo Mage::getSingleton('adminhtml/url')->getUrl('adminhtml/zendesk/launch'); ?>" target="_blank" class="tab-item-link">
-            <span><?php echo $this->__('Launch Zendesk'); ?></span>
+            <span><?php echo $this->__('Launch Zendesk Support'); ?></span>
         </a>
     </li>
     <?php } ?>