diff --git a/packages/spacecat-shared-rum-api-client/src/common/aggregateFns.js b/packages/spacecat-shared-rum-api-client/src/common/aggregateFns.js
index fc02e012..9180b21f 100644
--- a/packages/spacecat-shared-rum-api-client/src/common/aggregateFns.js
+++ b/packages/spacecat-shared-rum-api-client/src/common/aggregateFns.js
@@ -10,7 +10,7 @@
  * governing permissions and limitations under the License.
  */
 
-import { extractTrafficHints, classifyUTMSource } from './traffic.js';
+import { extractTrafficHints, classifyReferrer, getSecondLevelDomain } from './traffic.js';
 
 /**
  * Calculates the total page views by URL from an array of bundles.
@@ -55,7 +55,7 @@ function getCTRByUrl(bundles) {
 }
 
 /**
- * Calculates the Click-Through Rate (CTR) by URL and Referrer obtained from utm_source.
+ * Calculates the Click-Through Rate (CTR) by URL and Referrer.
  * CTR is defined as the total number of sessions with at least one click event per referrer.
  * divided by the total number of pageviews for each URL per referrer.
  *
@@ -67,7 +67,8 @@ function getCTRByUrlAndChannel(bundles) {
   const aggregated = bundles.reduce((acc, bundle) => {
     const { url } = bundle;
     const trafficHints = extractTrafficHints(bundle);
-    const channel = classifyUTMSource(trafficHints.utmSource);
+    const referrerDomain = getSecondLevelDomain(trafficHints.referrer);
+    const channel = classifyReferrer(referrerDomain);
     if (!acc[url]) {
       acc[url] = { sessionsWithClick: 0, totalPageviews: 0, channels: {} };
     }
@@ -90,9 +91,14 @@ function getCTRByUrlAndChannel(bundles) {
   }, {});
   return Object.entries(aggregated)
     .reduce((acc, [url, { sessionsWithClick, totalPageviews, channels }]) => {
+      if (!acc[url]) {
+        acc[url] = { value: 0, channels: {} };
+      }
       acc[url].value = (sessionsWithClick / totalPageviews);
       acc[url].channels = Object.entries(channels)
-        .reduce((_acc, [source, { _sessionsWithClick, _totalPageviews }]) => {
+        .reduce((_acc, [source, {
+          sessionsWithClick: _sessionsWithClick, totalPageviews: _totalPageviews,
+        }]) => {
           // eslint-disable-next-line no-param-reassign
           _acc[source] = (_sessionsWithClick / _totalPageviews);
           return _acc;
diff --git a/packages/spacecat-shared-rum-api-client/src/common/traffic.js b/packages/spacecat-shared-rum-api-client/src/common/traffic.js
index e03c8e6e..bbe73efe 100644
--- a/packages/spacecat-shared-rum-api-client/src/common/traffic.js
+++ b/packages/spacecat-shared-rum-api-client/src/common/traffic.js
@@ -24,7 +24,7 @@ import URI from 'urijs';
  * @returns {string} The second-level domain of the given URL, or the original
  *                    URL if it does not contain any text.
  */
-function getSecondLevelDomain(url) {
+export function getSecondLevelDomain(url) {
   if (!hasText(url)) return url;
   const uri = new URI(url);
   const domain = uri.domain();
@@ -39,7 +39,7 @@ function getSecondLevelDomain(url) {
 // Referrer related
 const referrers = {
   search: /google|yahoo|bing|yandex|baidu|duckduckgo|brave|ecosia|aol|startpage|ask/,
-  social: /^\b(x)\b|(.*(facebook|tiktok|snapchat|x|twitter|pinterest|reddit|linkedin|threads|quora|discord|tumblr|mastodon|bluesky|instagram).*)$/,
+  social: /^\b(x)\b|(.*(facebook|tiktok|snapchat|twitter|pinterest|reddit|linkedin|threads|quora|discord|tumblr|mastodon|bluesky|instagram).*)$/,
   ad: /googlesyndication|2mdn|doubleclick|syndicatedsearch/,
   video: /youtube|vimeo|twitch|dailymotion|wistia/,
 };
@@ -68,14 +68,12 @@ const sources = {
   email: /sfmc|email/,
 };
 
-// Indexes of the mathcing groups in the regexes above, to obtain the utm source string
-const sourceGroupingIndex = {
+// Indexes of the mathcing groups for the regexes in referrer
+const referrerGroupingIndex = {
+  search: [0],
   social: [1, 3],
-  search: [1, 3],
+  ad: [0],
   video: [0],
-  display: [0],
-  affiliate: [0],
-  email: [0],
 };
 
 // Tracking params - based on the checkpoints we have in rum-enhancer now
@@ -189,25 +187,22 @@ export function extractTrafficHints(bundle) {
 }
 
 /**
- * Returns the name of the utm source as single word, for example: facebook instead of facebook.com
- * @param {*} utmSource
+ * Returns the name of the referrer as single word.
+ * For example: facebook instead of www.facebook.com
+ * @param {*} referrerString
  */
-export function classifyUTMSource(utmSource) {
-  if (!utmSource) return '';
-  let classifiedSource = '';
-  for (const [source, regex] of Object.entries(sources)) {
-    const match = utmSource.match(regex);
+export function classifyReferrer(referrerString) {
+  if (!referrerString) return '';
+  let classifiedReferrer = '';
+  for (const [referrer, regex] of Object.entries(referrers)) {
+    const match = referrerString.match(regex);
     if (match) {
-      const indexes = sourceGroupingIndex[source];
-      const classifiedSourceIndex = indexes.find((index) => match[index]);
-      if (classifiedSourceIndex === undefined) {
-        classifiedSource = '';
-      } else {
-        classifiedSource = match[classifiedSourceIndex];
-      }
+      const indexes = referrerGroupingIndex[referrer];
+      const classifiedReferrerIndex = indexes.find((index) => match[index]);
+      classifiedReferrer = match[classifiedReferrerIndex];
     }
   }
-  return classifiedSource;
+  return classifiedReferrer;
 }
 
 export function classifyTrafficSource(url, referrer, utmSource, utmMedium, trackingParams) {
@@ -224,7 +219,7 @@ export function classifyTrafficSource(url, referrer, utmSource, utmMedium, track
     && rule.utmMedium(sanitize(utmMedium))
     && rule.tracking(trackingParams)
   ));
-  const channel = classifyUTMSource(utmSource);
+  const channel = classifyReferrer(referrerDomain);
 
   return {
     type,
diff --git a/packages/spacecat-shared-rum-api-client/src/functions/opportunities/high-organic-low-ctr.js b/packages/spacecat-shared-rum-api-client/src/functions/opportunities/high-organic-low-ctr.js
index 5a00d469..9ba2b265 100644
--- a/packages/spacecat-shared-rum-api-client/src/functions/opportunities/high-organic-low-ctr.js
+++ b/packages/spacecat-shared-rum-api-client/src/functions/opportunities/high-organic-low-ctr.js
@@ -23,9 +23,11 @@ function convertToOpportunity(traffic) {
     url, total, ctr, paid, owned, earned, channels, siteAvgCTR, ctrByUrlAndChannel,
   } = traffic;
 
+  console.log('channels', channels);
+
   const topChannels = Object.entries(channels)
     .sort((a, b) => b[1].total - a[1].total).slice(0, CHANNELS_TO_CONSIDER);
-
+  console.log('topChannels', topChannels);
   const opportunity = {
     type: 'high-organic-low-ctr',
     page: url,
@@ -53,18 +55,19 @@ function convertToOpportunity(traffic) {
     }],
   };
   opportunity.metrics.push(...topChannels.map(([channel, {
-    _total, _owned, _earned, _paid,
+    total: _total, owned: _owned, earned: _earned, paid: _paid,
   }]) => {
     const trafficMetrics = {
       type: 'traffic',
       referrer: channel,
       value: {
-        _total,
-        _owned,
-        _earned,
-        _paid,
+        total: _total,
+        owned: _owned,
+        earned: _earned,
+        paid: _paid,
       },
     };
+    console.log('trafficMetrics', trafficMetrics);
     const ctrMetrics = {
       type: 'ctr',
       referrer: channel,
@@ -90,7 +93,9 @@ function handler(bundles, opts = {}) {
   const { interval = 7 } = opts;
 
   const trafficByUrl = trafficAcquisition.handler(bundles);
+  console.log('trafficByUrl', trafficByUrl);
   const ctrByUrlAndChannel = getCTRByUrlAndChannel(bundles);
+  console.log('ctrByUrlAndChannel', ctrByUrlAndChannel);
   const siteAvgCTR = getSiteAvgCTR(bundles);
 
   return trafficByUrl.filter((traffic) => traffic.total > interval * DAILY_PAGEVIEW_THRESHOLD)
diff --git a/packages/spacecat-shared-rum-api-client/src/functions/traffic-acquisition.js b/packages/spacecat-shared-rum-api-client/src/functions/traffic-acquisition.js
index 16978a38..48d2532b 100644
--- a/packages/spacecat-shared-rum-api-client/src/functions/traffic-acquisition.js
+++ b/packages/spacecat-shared-rum-api-client/src/functions/traffic-acquisition.js
@@ -68,6 +68,8 @@ function handler(bundles) {
     })
     .reduce(collectByUrlAndTrafficSource, {});
 
+  console.log('trafficSources before transform', trafficSources);
+
   return transformFormat(trafficSources)
     .sort((a, b) => b.total - a.total); // sort desc by total views
 }
diff --git a/packages/spacecat-shared-rum-api-client/test/common/traffic.test.js b/packages/spacecat-shared-rum-api-client/test/common/traffic.test.js
index 512c4f89..a459360f 100644
--- a/packages/spacecat-shared-rum-api-client/test/common/traffic.test.js
+++ b/packages/spacecat-shared-rum-api-client/test/common/traffic.test.js
@@ -27,54 +27,54 @@ describe('Traffic classification', () => {
   it('paid search', () => {
     const expected = { type: 'paid', category: 'search', channel: '' };
 
-    assert(expected, { referrer: 'https://www.bing.com/', utmSource: 'some-source', utmMedium: 'paidsearch', tracking: null });
-    assert(expected, { referrer: 'https://www.google.co.uk/', utmSource: 'some-source', utmMedium: 'sea', tracking: null });
-    assert(expected, { referrer: 'https://yahoo.com/', utmSource: 'some-source', utmMedium: 'paidsearch', tracking: null });
-    assert(expected, { referrer: 'https://google.com/', utmSource: 'some-source', utmMedium: 'paidsearch', tracking: 'paid' });
-    assert({ ...expected, channel: 'goo' }, { referrer: 'https://googleads.g.doubleclick.net/', utmSource: 'goo', utmMedium: 'gsea', tracking: null });
-    assert({ ...expected, channel: 'goo' }, { referrer: '', utmSource: 'goo', utmMedium: 'sem', tracking: null });
+    assert({ ...expected, channel: 'bing' }, { referrer: 'https://www.bing.com/', utmSource: 'some-source', utmMedium: 'paidsearch', tracking: null });
+    assert({ ...expected, channel: 'google' }, { referrer: 'https://www.google.co.uk/', utmSource: 'some-source', utmMedium: 'sea', tracking: null });
+    assert({ ...expected, channel: 'yahoo' }, { referrer: 'https://yahoo.com/', utmSource: 'some-source', utmMedium: 'paidsearch', tracking: null });
+    assert({ ...expected, channel: 'google' }, { referrer: 'https://google.com/', utmSource: 'some-source', utmMedium: 'paidsearch', tracking: 'paid' });
+    assert({ ...expected, channel: 'doubleclick' }, { referrer: 'https://googleads.g.doubleclick.net/', utmSource: 'goo', utmMedium: 'gsea', tracking: null });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'goo', utmMedium: 'sem', tracking: null });
     assert({ ...expected, channel: 'google' }, { referrer: 'https://www.google.com/', utmSource: 'googlemaps', utmMedium: 'seomaps', tracking: null });
-    assert({ ...expected, channel: 'sea' }, { referrer: '', utmSource: 'gsea', utmMedium: 'sea', tracking: null });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'gsea', utmMedium: 'sea', tracking: null });
   });
 
   it('paid social', () => {
     const expected = { type: 'paid', category: 'social', channel: '' };
 
-    assert(expected, { referrer: 'https://www.facebook.com/', utmSource: 'some-source', utmMedium: 'facebook', tracking: null });
-    assert(expected, { referrer: 'https://www.tiktok.com/', utmSource: 'some-source', utmMedium: 'paidsocial', tracking: null });
-    assert(expected, { referrer: 'https://snapchat.com/', utmSource: 'some-source', utmMedium: 'social', tracking: null });
-    assert(expected, { referrer: 'https://x.com/', utmSource: 'some-source', utmMedium: '', tracking: 'paid' });
-    assert({ ...expected, channel: 'meta' }, { referrer: '', utmSource: 'meta', utmMedium: 'paidsocial', tracking: null });
-    assert(expected, { referrer: 'https://www.tiktok.com/', utmSource: 'tt', utmMedium: 'soci', tracking: null });
-    assert({ ...expected, channel: 'reddit' }, { referrer: '', utmSource: 'reddit', utmMedium: 'social', tracking: null });
-    assert({ ...expected, channel: 'soc' }, { referrer: '', utmSource: 'soc', utmMedium: 'fbig', tracking: null });
-    assert({ ...expected, channel: 'instagram' }, { referrer: '', utmSource: 'instagram', utmMedium: 'social', tracking: null });
+    assert({ ...expected, channel: 'facebook' }, { referrer: 'https://www.facebook.com/', utmSource: 'some-source', utmMedium: 'facebook', tracking: null });
+    assert({ ...expected, channel: 'tiktok' }, { referrer: 'https://www.tiktok.com/', utmSource: 'some-source', utmMedium: 'paidsocial', tracking: null });
+    assert({ ...expected, channel: 'snapchat' }, { referrer: 'https://snapchat.com/', utmSource: 'some-source', utmMedium: 'social', tracking: null });
+    assert({ ...expected, channel: 'x' }, { referrer: 'https://x.com/', utmSource: 'some-source', utmMedium: '', tracking: 'paid' });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'meta', utmMedium: 'paidsocial', tracking: null });
+    assert({ ...expected, channel: 'tiktok' }, { referrer: 'https://www.tiktok.com/', utmSource: 'tt', utmMedium: 'soci', tracking: null });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'reddit', utmMedium: 'social', tracking: null });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'soc', utmMedium: 'fbig', tracking: null });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'instagram', utmMedium: 'social', tracking: null });
   });
 
   it('paid video', () => {
     const expected = { type: 'paid', category: 'video', channel: '' };
 
-    assert(expected, { referrer: 'https://www.youtube.com/', utmSource: 'some-source', utmMedium: 'cpc', tracking: null });
-    assert(expected, { referrer: 'https://www.youtube.com/', utmSource: 'some-source', utmMedium: 'ppc', tracking: null });
-    assert(expected, { referrer: 'https://www.dailymotion.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'paid' });
-    assert(expected, { referrer: 'https://www.twitch.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'paid' });
-    assert({ ...expected, channel: 'youtube' }, { referrer: '', utmSource: 'youtube', utmMedium: 'video', tracking: null });
+    assert({ ...expected, channel: 'youtube' }, { referrer: 'https://www.youtube.com/', utmSource: 'some-source', utmMedium: 'cpc', tracking: null });
+    assert({ ...expected, channel: 'youtube' }, { referrer: 'https://www.youtube.com/', utmSource: 'some-source', utmMedium: 'ppc', tracking: null });
+    assert({ ...expected, channel: 'dailymotion' }, { referrer: 'https://www.dailymotion.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'paid' });
+    assert({ ...expected, channel: 'twitch' }, { referrer: 'https://www.twitch.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'paid' });
+    assert({ ...expected, channel: '' }, { referrer: '', utmSource: 'youtube', utmMedium: 'video', tracking: null });
   });
 
   it('paid display', () => {
     const expected = { type: 'paid', category: 'display', channel: '' };
 
     assert(expected, { referrer: 'not-empty', utmSource: 'some-source', utmMedium: 'cpc', tracking: null });
-    assert(expected, { referrer: 'https://hebele.hebele.googlesyndication.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: null });
-    assert({ ...expected, channel: 'gdn' }, { referrer: 'not-empty', utmSource: 'gdn', utmMedium: 'some-medium', tracking: null });
+    assert({ ...expected, channel: 'googlesyndication' }, { referrer: 'https://hebele.hebele.googlesyndication.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: null });
+    assert(expected, { referrer: 'not-empty', utmSource: 'gdn', utmMedium: 'some-medium', tracking: null });
     assert(expected, { referrer: 'not-empty', utmSource: 'some-source', utmMedium: 'pp', tracking: null });
     assert(expected, { referrer: 'not-empty', utmSource: 'some-source', utmMedium: 'display', tracking: null });
-    assert({ ...expected, channel: 'dv360' }, { referrer: '', utmSource: 'dv360', utmMedium: 'some-medium', tracking: null });
+    assert(expected, { referrer: '', utmSource: 'dv360', utmMedium: 'some-medium', tracking: null });
     assert(expected, { referrer: '', utmSource: 'some-source', utmMedium: 'cpc', tracking: null });
     assert(expected, { referrer: 'some-referrer', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'paid' });
     assert(expected, { referrer: '', utmSource: '', utmMedium: '', tracking: 'paid' });
-    assert({ ...expected, channel: 'newsshowcase' }, { referrer: 'https://www.google.com/', utmSource: 'newsshowcase', utmMedium: 'discover', tracking: null });
-    assert(expected, { referrer: 'https://googleads.g.doubleclick.net/', utmSource: 'some', utmMedium: 'some', tracking: null });
+    assert({ ...expected, channel: 'google' }, { referrer: 'https://www.google.com/', utmSource: 'newsshowcase', utmMedium: 'discover', tracking: null });
+    assert({ ...expected, channel: 'doubleclick' }, { referrer: 'https://googleads.g.doubleclick.net/', utmSource: 'some', utmMedium: 'some', tracking: null });
     assert({ ...expected, channel: 'google' }, { referrer: 'https://www.google.com/', utmSource: 'google', utmMedium: 'businesslistings', tracking: null });
   });
 
@@ -87,27 +87,27 @@ describe('Traffic classification', () => {
   it('earned search', () => {
     const expected = { type: 'earned', category: 'search', channel: '' };
 
-    assert(expected, { referrer: 'https://www.bing.com/', utmSource: '', utmMedium: '', tracking: null });
-    assert(expected, { referrer: 'https://www.google.co.uk/', utmSource: '', utmMedium: '', tracking: null });
-    assert(expected, { referrer: 'https://yahoo.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'some' });
-    assert(expected, { referrer: 'https://google.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'some' });
+    assert({ ...expected, channel: 'bing' }, { referrer: 'https://www.bing.com/', utmSource: '', utmMedium: '', tracking: null });
+    assert({ ...expected, channel: 'google' }, { referrer: 'https://www.google.co.uk/', utmSource: '', utmMedium: '', tracking: null });
+    assert({ ...expected, channel: 'yahoo' }, { referrer: 'https://yahoo.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'some' });
+    assert({ ...expected, channel: 'google' }, { referrer: 'https://google.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: 'some' });
     assert({ ...expected, channel: 'google' }, { referrer: 'https://www.google.com/', utmSource: 'google', utmMedium: 'organicgmb', tracking: null });
   });
 
   it('earned social', () => {
     const expected = { type: 'earned', category: 'social', channel: '' };
 
-    assert(expected, { referrer: 'https://www.facebook.com/', utmSource: '', utmMedium: '', tracking: null });
-    assert(expected, { referrer: 'https://www.tiktok.com/', utmSource: '', utmMedium: '', tracking: null });
+    assert({ ...expected, channel: 'facebook' }, { referrer: 'https://www.facebook.com/', utmSource: '', utmMedium: '', tracking: null });
+    assert({ ...expected, channel: 'tiktok' }, { referrer: 'https://www.tiktok.com/', utmSource: '', utmMedium: '', tracking: null });
     assert(expected, { referrer: 'https://some-site.com/', utmSource: 'some-source', utmMedium: 'organicsocial', tracking: null });
   });
 
   it('earned video', () => {
     const expected = { type: 'earned', category: 'video', channel: '' };
 
-    assert(expected, { referrer: 'https://www.youtube.com/', utmSource: '', utmMedium: '', tracking: null });
-    assert(expected, { referrer: 'https://www.youtube.com/', utmSource: '', utmMedium: '', tracking: null });
-    assert(expected, { referrer: 'https://www.dailymotion.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: null });
+    assert({ ...expected, channel: 'youtube' }, { referrer: 'https://www.youtube.com/', utmSource: '', utmMedium: '', tracking: null });
+    assert({ ...expected, channel: 'youtube' }, { referrer: 'https://www.youtube.com/', utmSource: '', utmMedium: '', tracking: null });
+    assert({ ...expected, channel: 'dailymotion' }, { referrer: 'https://www.dailymotion.com/', utmSource: 'some-source', utmMedium: 'some-medium', tracking: null });
   });
 
   it('earned referral', () => {
diff --git a/packages/spacecat-shared-rum-api-client/test/fixtures/bundles-with-traffic-source.json b/packages/spacecat-shared-rum-api-client/test/fixtures/bundles-with-traffic-source.json
index aee47eb7..9a1913ee 100644
--- a/packages/spacecat-shared-rum-api-client/test/fixtures/bundles-with-traffic-source.json
+++ b/packages/spacecat-shared-rum-api-client/test/fixtures/bundles-with-traffic-source.json
@@ -13,6 +13,12 @@
           "checkpoint": "paid",
           "source": "gclid",
           "target": "google"
+        },
+        {
+          "checkpoint": "enter",
+          "target": "visible",
+          "source": "https://www.google.com/",
+          "timeDelta": 1007
         }
       ]
     },
@@ -661,7 +667,25 @@
       "url": "https://www.spacecat.com/about-us",
       "userAgent": "desktop:mac",
       "weight": 100,
-      "events": []
+      "events": [
+        {
+          "checkpoint": "paid",
+          "target": "ttclid",
+          "source": "tiktok",
+          "timeDelta": 1018
+        },
+        {
+          "checkpoint": "enter",
+          "target": "visible",
+          "source": "https://www.tiktok.com/",
+          "timeDelta": 1007
+        },
+        {
+          "checkpoint": "click",
+          "source": ".some-block",
+          "target": "some-url"
+        }
+      ]
     },
     {
       "id": "51vtsh15kn",
@@ -750,7 +774,20 @@
       "url": "https://www.spacecat.com/about-us",
       "userAgent": "mobile:android",
       "weight": 100,
-      "events": []
+      "events": [
+        {
+          "checkpoint": "paid",
+          "target": "ttclid",
+          "source": "tiktok",
+          "timeDelta": 1018
+        },
+        {
+          "checkpoint": "enter",
+          "target": "visible",
+          "source": "https://www.tiktok.com/",
+          "timeDelta": 1007
+        }
+      ]
     },
     {
       "id": "32i721xsw1b",
@@ -834,7 +871,20 @@
       "url": "https://www.spacecat.com/about-us",
       "userAgent": "mobile:android",
       "weight": 100,
-      "events": []
+      "events": [
+        {
+          "checkpoint": "paid",
+          "target": "ttclid",
+          "source": "tiktok",
+          "timeDelta": 1018
+        },
+        {
+          "checkpoint": "enter",
+          "target": "visible",
+          "source": "https://www.tiktok.com/",
+          "timeDelta": 1007
+        }
+      ]
     },
     {
       "id": "bl2v3z6olbo",
diff --git a/packages/spacecat-shared-rum-api-client/test/fixtures/bundles.json b/packages/spacecat-shared-rum-api-client/test/fixtures/bundles.json
index f5b29d5f..cd8edc21 100644
--- a/packages/spacecat-shared-rum-api-client/test/fixtures/bundles.json
+++ b/packages/spacecat-shared-rum-api-client/test/fixtures/bundles.json
@@ -6154,6 +6154,18 @@
           "checkpoint": "top",
           "target": "visible",
           "timeDelta": 705.5
+        },
+        {
+          "checkpoint": "paid",
+          "target": "ttclid",
+          "source": "tiktok",
+          "timeDelta": 1018
+        },
+        {
+          "checkpoint": "enter",
+          "target": "visible",
+          "source": "https://www.tiktok.com/",
+          "timeDelta": 1007
         }
       ]
     },
diff --git a/packages/spacecat-shared-rum-api-client/test/fixtures/high-organic-low-ctr.json b/packages/spacecat-shared-rum-api-client/test/fixtures/high-organic-low-ctr.json
index 89b5bc8b..eb3a1e3e 100644
--- a/packages/spacecat-shared-rum-api-client/test/fixtures/high-organic-low-ctr.json
+++ b/packages/spacecat-shared-rum-api-client/test/fixtures/high-organic-low-ctr.json
@@ -4,26 +4,47 @@
     "page": "https://www.spacecat.com/about-us",
     "screenshot": "",
     "trackedPageKPIName": "Click Through Rate",
-    "trackedPageKPIValue": 0.14099783080260303,
+    "trackedPageKPIValue": 0.14316702819956617,
     "pageViews": 46100,
     "samples": 46100,
+    "siteAverage": 0.40828402366863903,
     "metrics": [
       {
         "type": "traffic",
+        "referrer": "*",
         "value": {
           "total": 46100,
-          "paid": 0,
-          "owned": 46100,
+          "paid": 300,
+          "owned": 45800,
           "earned": 0
         }
       },
       {
         "type": "ctr",
+        "referrer": "*",
         "value": {
-          "page": 0.14099783080260303,
-          "siteAverage": 0.4077909270216962
+          "page": 0.14316702819956617
         }
-      }
+      },
+      [
+        {
+          "type": "traffic",
+          "referrer": "tiktok",
+          "value": {
+            "total": 300,
+            "owned": 0,
+            "earned": 0,
+            "paid": 300
+          }
+        },
+        {
+          "type": "ctr",
+          "referrer": "tiktok",
+          "value": {
+            "page": 0.3333333333333333
+          }
+        }
+      ]
     ]
   }
 ]
diff --git a/packages/spacecat-shared-rum-api-client/test/fixtures/trafficSources.json b/packages/spacecat-shared-rum-api-client/test/fixtures/trafficSources.json
index 916b1051..0f0368c3 100644
--- a/packages/spacecat-shared-rum-api-client/test/fixtures/trafficSources.json
+++ b/packages/spacecat-shared-rum-api-client/test/fixtures/trafficSources.json
@@ -3,18 +3,36 @@
     "url": "https://www.aem.live/home",
     "total": 2620,
     "earned": 400,
-    "owned": 2220,
-    "paid": 0,
+    "owned": 2120,
+    "paid": 100,
     "sources": [
       {
         "type": "owned:direct",
-        "views": 2220
+        "views": 2120
       },
       {
         "type": "earned:search",
         "views": 400
+      },
+      {
+        "type": "paid:social",
+        "views": 100
       }
-    ]
+    ],
+    "channels": {
+      "google": {
+        "total": 400,
+        "owned": 0,
+        "earned": 400,
+        "paid": 0
+      },
+      "tiktok": {
+        "total": 100,
+        "owned": 0,
+        "earned": 0,
+        "paid": 100
+      }
+    }
   },
   {
     "url": "https://www.aem.live/developer/block-collection",
@@ -27,7 +45,8 @@
         "type": "owned:direct",
         "views": 2000
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/",
@@ -44,7 +63,8 @@
         "type": "earned:referral",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/tools/rum/explorer.html",
@@ -61,7 +81,8 @@
         "type": "earned:referral",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/tutorial",
@@ -78,7 +99,8 @@
         "type": "earned:referral",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/anatomy-of-a-franklin-project",
@@ -91,7 +113,8 @@
         "type": "owned:direct",
         "views": 1200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/indexing",
@@ -104,7 +127,8 @@
         "type": "owned:direct",
         "views": 1000
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/custom-headers",
@@ -117,7 +141,8 @@
         "type": "owned:direct",
         "views": 900
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/spreadsheets",
@@ -130,7 +155,8 @@
         "type": "owned:direct",
         "views": 900
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/dev-collab-and-good-practices",
@@ -143,7 +169,8 @@
         "type": "owned:direct",
         "views": 700
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/go-live-checklist",
@@ -156,7 +183,8 @@
         "type": "owned:direct",
         "views": 600
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/markup-sections-blocks",
@@ -169,7 +197,8 @@
         "type": "owned:direct",
         "views": 510
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/favicon",
@@ -182,7 +211,8 @@
         "type": "owned:direct",
         "views": 500
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/keeping-it-100",
@@ -195,7 +225,8 @@
         "type": "owned:direct",
         "views": 500
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/tools/sidekick/",
@@ -208,7 +239,8 @@
         "type": "owned:direct",
         "views": 410
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/placeholders",
@@ -221,7 +253,8 @@
         "type": "owned:direct",
         "views": 403
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/byo-cdn-cloudflare-worker-setup",
@@ -234,7 +267,8 @@
         "type": "owned:direct",
         "views": 400
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/byo-dns",
@@ -247,7 +281,8 @@
         "type": "owned:direct",
         "views": 400
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/byo-cdn-fastly-setup",
@@ -260,7 +295,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/davidsmodel",
@@ -277,7 +313,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/setup-customer-sharepoint",
@@ -290,7 +327,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/sitemap",
@@ -303,7 +341,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/byo-cdn-akamai-setup",
@@ -316,7 +355,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/redirects",
@@ -329,7 +369,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/bulk-metadata",
@@ -342,7 +383,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/some-other-page",
@@ -355,7 +397,8 @@
         "type": "owned:direct",
         "views": 300
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/authoring",
@@ -368,7 +411,8 @@
         "type": "owned:direct",
         "views": 210
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/sidekick",
@@ -381,7 +425,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/web-components",
@@ -394,7 +439,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/authentication-setup-site",
@@ -411,7 +457,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/rum",
@@ -428,7 +475,8 @@
         "type": "earned:referral",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/faq",
@@ -441,7 +489,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/placeholders",
@@ -454,7 +503,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/block-collection/section-metadata",
@@ -467,7 +517,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/vip/intake",
@@ -480,7 +531,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/new-exp-page",
@@ -493,7 +545,8 @@
         "type": "owned:direct",
         "views": 200
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/sidekick-extension",
@@ -510,7 +563,15 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {
+      "google": {
+        "total": 100,
+        "owned": 0,
+        "earned": 100,
+        "paid": 0
+      }
+    }
   },
   {
     "url": "https://www.aem.live/docs/rum",
@@ -523,7 +584,8 @@
         "type": "owned:direct",
         "views": 110
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/target-integration",
@@ -536,7 +598,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/architecture",
@@ -549,7 +612,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/block-collection/breadcrumbs",
@@ -562,7 +626,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/block-collection/headings",
@@ -575,7 +640,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/cdn-guide",
@@ -588,7 +654,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/tools/bot/setup",
@@ -601,7 +668,8 @@
         "type": "earned:referral",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/github-actions",
@@ -614,7 +682,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/importer",
@@ -627,7 +696,8 @@
         "type": "earned:referral",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/configuring-aem-assets-sidekick-plugin",
@@ -640,7 +710,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/tools/rum/list.html",
@@ -653,7 +724,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/setup-byo-cdn-push-invalidation",
@@ -666,7 +738,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/forms",
@@ -679,7 +752,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/",
@@ -692,7 +766,8 @@
         "type": "owned:direct",
         "views": 100
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/admin.html",
@@ -705,7 +780,8 @@
         "type": "owned:direct",
         "views": 20
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/community-feeds.json",
@@ -718,7 +794,8 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/global",
@@ -731,7 +808,8 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/franklin-video-series-advanced",
@@ -744,7 +822,8 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/markup-reference",
@@ -757,7 +836,8 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/byo-cdn-cloudflare-setup",
@@ -770,7 +850,8 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/developer/franklin-video-series",
@@ -783,7 +864,8 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   },
   {
     "url": "https://www.aem.live/docs/aem-assets-sidekick-plugin",
@@ -796,6 +878,7 @@
         "type": "owned:direct",
         "views": 10
       }
-    ]
+    ],
+    "channels": {}
   }
 ]
diff --git a/packages/spacecat-shared-rum-api-client/test/functions.test.js b/packages/spacecat-shared-rum-api-client/test/functions.test.js
index 8f6b91bf..0cc88702 100644
--- a/packages/spacecat-shared-rum-api-client/test/functions.test.js
+++ b/packages/spacecat-shared-rum-api-client/test/functions.test.js
@@ -53,7 +53,6 @@ describe('Query functions', () => {
 
   it('crunches traffic acquisition', async () => {
     const trafficSourcesResult = await trafficAcquisition.handler(bundles.rumBundles);
-    console.log(JSON.stringify(trafficSourcesResult, null, 2));
     expect(expectedTrafficSourcesResult).to.eql(trafficSourcesResult);
   });
 
@@ -70,6 +69,7 @@ describe('Query functions', () => {
       bundlesWithTraffic.rumBundles,
       { interval: 7 },
     );
+    console.log(JSON.stringify(highInorganicHighBounceResult, null, 2));
     expect(expectedHighOrganicLowCTRResult).to.eql(highInorganicHighBounceResult);
   });
 });