diff --git a/go.mod b/go.mod
index b767e07..68d3f3a 100644
--- a/go.mod
+++ b/go.mod
@@ -21,7 +21,10 @@ require (
 	golang.org/x/sync v0.2.0
 )
 
+require github.com/golang-jwt/jwt/v5 v5.0.0 // indirect
+
 require (
+	github.com/adobe/ims-go v0.16.1
 	github.com/beorn7/perks v1.0.1 // indirect
 	github.com/cespare/xxhash/v2 v2.2.0 // indirect
 	github.com/davecgh/go-spew v1.1.1 // indirect
diff --git a/go.sum b/go.sum
index 321f579..42bd826 100644
--- a/go.sum
+++ b/go.sum
@@ -1,6 +1,8 @@
 cloud.google.com/go v0.26.0/go.mod h1:aQUYkXzVsufM+DwF1aE+0xfcU+56JwCaLick0ClmMTw=
 cloud.google.com/go v0.34.0/go.mod h1:aQUYkXzVsufM+DwF1aE+0xfcU+56JwCaLick0ClmMTw=
 github.com/BurntSushi/toml v0.3.1/go.mod h1:xHWCNGjB5oqiDr8zfno3MHue2Ht5sIBksp03qcyfWMU=
+github.com/adobe/ims-go v0.16.1 h1:n1gYlfAV9djx9+r9VGU8I49G8fnIrIsZvX1s/XJVD3w=
+github.com/adobe/ims-go v0.16.1/go.mod h1:nsvzRhDFespyZnnLxQlsfBmlfGzqcy/zuS2HGebDHMI=
 github.com/alecthomas/template v0.0.0-20160405071501-a0175ee3bccc/go.mod h1:LOuyumcjzFXgccqObfd/Ljyb9UuFJ6TxHnclSeseNhc=
 github.com/alecthomas/template v0.0.0-20190718012654-fb15b899a751/go.mod h1:LOuyumcjzFXgccqObfd/Ljyb9UuFJ6TxHnclSeseNhc=
 github.com/alecthomas/units v0.0.0-20151022065526-2efee857e7cf/go.mod h1:ybxpYRFXyAe+OPACYpWeL0wqObRcbAqCMya13uyzqw0=
@@ -65,6 +67,8 @@ github.com/go-test/deep v1.0.2-0.20181118220953-042da051cf31/go.mod h1:wGDj63lr6
 github.com/godbus/dbus/v5 v5.0.4/go.mod h1:xhWf0FNVPg57R7Z0UbKHbJfkEywrmjJnf7w5xrFpKfA=
 github.com/gogo/protobuf v1.1.1/go.mod h1:r8qH/GZQm5c6nD/R0oafs1akxWv10x8SbQlK7atdtwQ=
 github.com/gogo/protobuf v1.3.2/go.mod h1:P1XiOD3dCwIKUDQYPy72D8LYyHL2YPYrpS2s69NZV8Q=
+github.com/golang-jwt/jwt/v5 v5.0.0 h1:1n1XNM9hk7O9mnQoNBGolZvzebBQ7p93ULHRc28XJUE=
+github.com/golang-jwt/jwt/v5 v5.0.0/go.mod h1:pqrtFR0X4osieyHYxtmOUWsAWrfe1Q5UVIyoH402zdk=
 github.com/golang/glog v0.0.0-20160126235308-23def4e6c14b/go.mod h1:SBH7ygxi8pfUlaOkMMuAQtPIUF8ecWP5IEl/CR7VP2Q=
 github.com/golang/mock v1.1.1/go.mod h1:oTYuIxOrZwtPieC+H1uAHpcLFnEyAGVDL/k47Jfbm0A=
 github.com/golang/protobuf v1.2.0/go.mod h1:6lQm79b+lXiMfvg/cZm0SGofjICqVBUtrP5yJMmIC1U=
diff --git a/kafka/client_config_helper.go b/kafka/client_config_helper.go
index 35f5bb5..dca12c1 100644
--- a/kafka/client_config_helper.go
+++ b/kafka/client_config_helper.go
@@ -108,6 +108,18 @@ func NewKgoConfig(cfg Config, logger *zap.Logger) ([]kgo.Opt, error) {
 			}.AsMechanism()
 			opts = append(opts, kgo.SASL(kerberosMechanism))
 		}
+
+		if cfg.SASL.Mechanism == SASLMechanismOAuthBearer {
+			var opt *kgo.Opt
+			switch cfg.SASL.OAUTHBEARER.Type {
+			case AdobeOAUTH:
+				bearer := NewAdobeOAUTHBearer(cfg.SASL.OAUTHBEARER.AdobeIMS)
+				opt, _ = bearer.Opt()
+			default:
+				return nil, fmt.Errorf("unknown oauthbearer type '%v'", cfg.SASL.OAUTHBEARER.Type)
+			}
+			opts = append(opts, opt)
+		}
 	}
 
 	// Configure TLS
diff --git a/kafka/config_sasl.go b/kafka/config_sasl.go
index 522f522..80bd2e6 100644
--- a/kafka/config_sasl.go
+++ b/kafka/config_sasl.go
@@ -18,7 +18,8 @@ type SASLConfig struct {
 	Mechanism string `koanf:"mechanism"`
 
 	// SASL Mechanisms that require more configuration than username & password
-	GSSAPI SASLGSSAPIConfig `koanf:"gssapi"`
+	GSSAPI      SASLGSSAPIConfig  `koanf:"gssapi"`
+	OAUTHBEARER OAUTHBEARERConfig `koanf:"oauthbearer"`
 }
 
 // SetDefaults for SASL Config
@@ -35,10 +36,8 @@ func (c *SASLConfig) Validate() error {
 	}
 
 	switch c.Mechanism {
-	case SASLMechanismPlain, SASLMechanismScramSHA256, SASLMechanismScramSHA512, SASLMechanismGSSAPI:
+	case SASLMechanismPlain, SASLMechanismScramSHA256, SASLMechanismScramSHA512, SASLMechanismGSSAPI, SASLMechanismOAuthBearer:
 		// Valid and supported
-	case SASLMechanismOAuthBearer:
-		return fmt.Errorf("sasl mechanism '%v' is valid but not yet supported. Please submit an issue if you need it", c.Mechanism)
 	default:
 		return fmt.Errorf("given sasl mechanism '%v' is invalid", c.Mechanism)
 	}
diff --git a/kafka/config_sasl_oauthbearer.go b/kafka/config_sasl_oauthbearer.go
new file mode 100644
index 0000000..7efcb11
--- /dev/null
+++ b/kafka/config_sasl_oauthbearer.go
@@ -0,0 +1,13 @@
+package kafka
+
+// SASLGSSAPIConfig represents the Kafka Kerberos config
+type OAUTHBEARERConfig struct {
+	Type     OAUTHBEARERType `koanf:"type"`
+	AdobeIMS AdobeIMSConfig  `koanf:"adobeIMS"`
+}
+
+type OAUTHBEARERType string
+
+const (
+	AdobeOAUTH OAUTHBEARERType = "AdobeIMS"
+)
diff --git a/kafka/oauth_adobe_ims.go b/kafka/oauth_adobe_ims.go
new file mode 100644
index 0000000..2b3984d
--- /dev/null
+++ b/kafka/oauth_adobe_ims.go
@@ -0,0 +1,55 @@
+package kafka
+
+import (
+	"context"
+	"fmt"
+
+	"github.com/adobe/ims-go/ims"
+	"github.com/twmb/franz-go/pkg/kgo"
+	"github.com/twmb/franz-go/pkg/sasl/oauth"
+)
+
+type AdobeIMSConfig struct {
+	Code         string `koanf:"imsClientCode"`
+	ClientID     string `koanf:"imsClientId"`
+	ClientSecret string `koanf:"imsClientSecret"`
+	Endpoint     string `koanf:"imsEndpoint"`
+}
+
+type AdobeOAUTHBearer struct {
+	config AdobeIMSConfig
+	client *ims.Client
+	token  string
+}
+
+func NewAdobeOAUTHBearer(config AdobeIMSConfig) (*AdobeOAUTHBearer, error) {
+	client, err := ims.NewClient(&ims.ClientConfig{
+		URL: config.Endpoint,
+	})
+	if err != nil {
+		return nil, fmt.Errorf("Unable to retrieve token: %v", err)
+	}
+
+	token, err := client.Token(&ims.TokenRequest{
+		Code:         config.Code,
+		ClientID:     config.ClientID,
+		ClientSecret: config.ClientSecret,
+	})
+	if err != nil {
+		return nil, fmt.Errorf("Unable to get token from IMS: %v", err)
+	}
+
+	return &AdobeOAUTHBearer{
+		config: config,
+		client: client,
+		token:  token.AccessToken,
+	}, nil
+}
+
+func (a *AdobeOAUTHBearer) Opt() kgo.Opt {
+	return kgo.SASL(oauth.Oauth(func(ctx context.Context) (oauth.Auth, error) {
+		return oauth.Auth{
+			Token: a.token,
+		}, nil
+	}))
+}