MVP

[jalagari]

Use Case

• Banner - new or existing vistor
• Nudge -- Customize message
• Interest rate

MVP - RTCDP

Segment notion.

• Create the Form Template with audiences Dropdown.
• In every form this audiences needs to be included
• Segment dropdown should be by default hidden in Authoring & Runtime.

Profile Field

• Ability to select field as part of profile.
• xdmBind Ref details
• In this approach author need to aware of XDM Scheme
• Alternative — it will be sent via data and need take care in data stream.
• Transformation -- Custom function for masking

Scheduler

• Update the Segment dropdown enum based API Response

Runtime

OOTB Audiences Resolver

• Resolve Audiences and updated prefill data
• Audiences Preview option

RTCDP Integration

• Load web sdk
• Gather all profile fields and add listener.
• sendEvent integration
• Set segment field value.

Fast follow-up

Personalisation Extension

• Capture properties (label, placeholder, show, enable, readOnly, help text and value, ) per segment
• On save create rule (when segment is changed & segment == “” then …)
• Also profile on field change or load

MVP — AJO- Decision management

• Define custom schema for Form Field (like dom-action) - fieldId, content, type ( enum, value),
• Custom Placement for form field or above?
• Evaluate how to surface form field selector in Offer.
• Can we define Channel?

Runtime

• Automatic rendering
• Manually rendering – Listen to response and use forms API to update

MVP -- Non AEP

Default Segments

• Device -- mobile, desktop,
• Visitor - new or returning-visitor
• GeoLocation
• UTM parameters

Extending Segments

• Similar to Edge Delivery AUDIENCES
• This segments need to evaluated before form load and include it in prefill data