diff --git a/pinax/notifications/admin.py b/pinax/notifications/admin.py
index 1fe028b3..f756a609 100644
--- a/pinax/notifications/admin.py
+++ b/pinax/notifications/admin.py
@@ -1,6 +1,6 @@
 from django.contrib import admin
 
-from .models import NoticeType, NoticeQueueBatch, NoticeSetting
+from .models import NoticeType, NoticeQueueBatch, NoticeSetting, Notice
 
 
 class NoticeTypeAdmin(admin.ModelAdmin):
@@ -9,8 +9,16 @@ class NoticeTypeAdmin(admin.ModelAdmin):
 
 class NoticeSettingAdmin(admin.ModelAdmin):
     list_display = ["id", "user", "notice_type", "medium", "scoping", "send"]
+    raw_id_fields = ["user"]
 
 
+class NoticeAdmin(admin.ModelAdmin):
+    list_display = [
+        "message", "recipient", "sender", "notice_type", "added", "unseen",
+        "archived"]
+    raw_id_fields = ["recipient", "sender"]
+
 admin.site.register(NoticeQueueBatch)
 admin.site.register(NoticeType, NoticeTypeAdmin)
+admin.site.register(Notice, NoticeAdmin)
 admin.site.register(NoticeSetting, NoticeSettingAdmin)
diff --git a/pinax/notifications/backends/email.py b/pinax/notifications/backends/email.py
index fc7cd03b..9ed69eef 100644
--- a/pinax/notifications/backends/email.py
+++ b/pinax/notifications/backends/email.py
@@ -4,6 +4,7 @@
 from django.utils.translation import ugettext
 
 from .base import BaseBackend
+from ..utils import get_class_from_path
 
 
 class EmailBackend(BaseBackend):
@@ -42,3 +43,12 @@ def deliver(self, recipient, sender, notice_type, extra_context):
         body = render_to_string("pinax/notifications/email_body.txt", context)
 
         send_mail(subject, body, settings.DEFAULT_FROM_EMAIL, [recipient.email])
+
+        Notice = get_class_from_path(path='pinax.notifications.models.Notice')
+
+        # Based on http://stackoverflow.com/a/7390947
+        # This is mostly a log for sent notifications.
+        Notice.objects.create(
+            recipient=recipient, message=messages["full.txt"],
+            notice_type=notice_type, sender=sender
+        )
diff --git a/pinax/notifications/backends/push_notifications.py b/pinax/notifications/backends/push_notifications.py
new file mode 100644
index 00000000..fc7cd03b
--- /dev/null
+++ b/pinax/notifications/backends/push_notifications.py
@@ -0,0 +1,44 @@
+from django.conf import settings
+from django.core.mail import send_mail
+from django.template.loader import render_to_string
+from django.utils.translation import ugettext
+
+from .base import BaseBackend
+
+
+class EmailBackend(BaseBackend):
+    spam_sensitivity = 2
+
+    def can_send(self, user, notice_type, scoping):
+        can_send = super(EmailBackend, self).can_send(user, notice_type, scoping)
+        if can_send and user.email:
+            return True
+        return False
+
+    def deliver(self, recipient, sender, notice_type, extra_context):
+        # TODO: require this to be passed in extra_context
+
+        context = self.default_context()
+        context.update({
+            "recipient": recipient,
+            "sender": sender,
+            "notice": ugettext(notice_type.display),
+        })
+        context.update(extra_context)
+
+        messages = self.get_formatted_messages((
+            "short.txt",
+            "full.txt"
+        ), notice_type.label, context)
+
+        context.update({
+            "message": messages["short.txt"],
+        })
+        subject = "".join(render_to_string("pinax/notifications/email_subject.txt", context).splitlines())
+
+        context.update({
+            "message": messages["full.txt"]
+        })
+        body = render_to_string("pinax/notifications/email_body.txt", context)
+
+        send_mail(subject, body, settings.DEFAULT_FROM_EMAIL, [recipient.email])
diff --git a/pinax/notifications/backends/sms.py b/pinax/notifications/backends/sms.py
new file mode 100644
index 00000000..fc7cd03b
--- /dev/null
+++ b/pinax/notifications/backends/sms.py
@@ -0,0 +1,44 @@
+from django.conf import settings
+from django.core.mail import send_mail
+from django.template.loader import render_to_string
+from django.utils.translation import ugettext
+
+from .base import BaseBackend
+
+
+class EmailBackend(BaseBackend):
+    spam_sensitivity = 2
+
+    def can_send(self, user, notice_type, scoping):
+        can_send = super(EmailBackend, self).can_send(user, notice_type, scoping)
+        if can_send and user.email:
+            return True
+        return False
+
+    def deliver(self, recipient, sender, notice_type, extra_context):
+        # TODO: require this to be passed in extra_context
+
+        context = self.default_context()
+        context.update({
+            "recipient": recipient,
+            "sender": sender,
+            "notice": ugettext(notice_type.display),
+        })
+        context.update(extra_context)
+
+        messages = self.get_formatted_messages((
+            "short.txt",
+            "full.txt"
+        ), notice_type.label, context)
+
+        context.update({
+            "message": messages["short.txt"],
+        })
+        subject = "".join(render_to_string("pinax/notifications/email_subject.txt", context).splitlines())
+
+        context.update({
+            "message": messages["full.txt"]
+        })
+        body = render_to_string("pinax/notifications/email_body.txt", context)
+
+        send_mail(subject, body, settings.DEFAULT_FROM_EMAIL, [recipient.email])
diff --git a/pinax/notifications/conf.py b/pinax/notifications/conf.py
index 66e1586b..825ac5be 100644
--- a/pinax/notifications/conf.py
+++ b/pinax/notifications/conf.py
@@ -65,8 +65,8 @@ def configure_backends(self, value):
                 raise ImproperlyConfigured(
                     "NOTIFICATION_BACKENDS does not contain enough data."
                 )
-            backend_instance = load_path_attr(backend_path)(medium_id, spam_sensitivity)
-            backends.append(((medium_id, label), backend_instance))
+            backend_instance = load_path_attr(backend_path)(label, spam_sensitivity)
+            backends.append(((label, label), backend_instance))
         return dict(backends)
 
     def configure_get_language_model(self, value):
diff --git a/pinax/notifications/migrations/0002_auto_20161129_1812.py b/pinax/notifications/migrations/0002_auto_20161129_1812.py
new file mode 100644
index 00000000..707d7320
--- /dev/null
+++ b/pinax/notifications/migrations/0002_auto_20161129_1812.py
@@ -0,0 +1,40 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+import django.utils.timezone
+from django.conf import settings
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        migrations.swappable_dependency(settings.AUTH_USER_MODEL),
+        ('pinax_notifications', '0001_initial'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='Notice',
+            fields=[
+                ('id', models.AutoField(verbose_name='ID', serialize=False, auto_created=True, primary_key=True)),
+                ('message', models.TextField(verbose_name='message')),
+                ('added', models.DateTimeField(default=django.utils.timezone.now, verbose_name='added', db_index=True)),
+                ('unseen', models.BooleanField(default=True, db_index=True, verbose_name='unseen')),
+                ('archived', models.BooleanField(default=False, verbose_name='archived')),
+                ('on_site', models.BooleanField(default=False, verbose_name='on site')),
+                ('notice_type', models.ForeignKey(verbose_name='notice type', to='pinax_notifications.NoticeType')),
+                ('recipient', models.ForeignKey(related_name='received_notices', verbose_name='recipient', to=settings.AUTH_USER_MODEL)),
+                ('sender', models.ForeignKey(related_name='sent_notices', verbose_name='sender', to=settings.AUTH_USER_MODEL, null=True)),
+            ],
+            options={
+                'verbose_name': 'notice',
+                'verbose_name_plural': 'notices',
+            },
+        ),
+        migrations.AlterField(
+            model_name='noticesetting',
+            name='medium',
+            field=models.CharField(max_length=100, verbose_name='medium', choices=[(0, 'email')]),
+        ),
+    ]
diff --git a/pinax/notifications/models.py b/pinax/notifications/models.py
index ef8df463..35c5b33a 100644
--- a/pinax/notifications/models.py
+++ b/pinax/notifications/models.py
@@ -3,6 +3,8 @@
 
 import base64
 
+
+from django.utils import timezone
 from django.db import models
 from django.db.models.query import QuerySet
 from django.core.exceptions import ImproperlyConfigured
@@ -10,6 +12,7 @@
 from django.utils.translation import get_language, activate
 from django.utils.encoding import python_2_unicode_compatible
 from django.utils.six.moves import cPickle as pickle  # pylint: disable-msg=F
+from django.core.urlresolvers import reverse
 
 from django.contrib.contenttypes.models import ContentType
 
@@ -79,7 +82,7 @@ class NoticeSetting(models.Model):
 
     user = models.ForeignKey(settings.AUTH_USER_MODEL, verbose_name=_("user"))
     notice_type = models.ForeignKey(NoticeType, verbose_name=_("notice type"))
-    medium = models.CharField(_("medium"), max_length=1, choices=NOTICE_MEDIA)
+    medium = models.CharField(_("medium"), max_length=100, choices=NOTICE_MEDIA)
     send = models.BooleanField(_("send"), default=False)
     scoping_content_type = models.ForeignKey(ContentType, null=True, blank=True)
     scoping_object_id = models.PositiveIntegerField(null=True, blank=True)
@@ -100,6 +103,98 @@ class Meta:
         unique_together = ("user", "notice_type", "medium", "scoping_content_type", "scoping_object_id")
 
 
+class NoticeManager(models.Manager):
+    def notices_for(self, user, archived=False, unseen=None, on_site=None,
+                    sent=False):
+        """
+        returns Notice objects for the given user.
+
+        If archived=False, it only include notices not archived.
+        If archived=True, it returns all notices for that user.
+
+        If unseen=None, it includes all notices.
+        If unseen=True, return only unseen notices.
+        If unseen=False, return only seen notices.
+        """
+        if sent:
+            lookup_kwargs = {"sender": user}
+        else:
+            lookup_kwargs = {"recipient": user}
+        qs = self.filter(**lookup_kwargs)
+        if not archived:
+            self.filter(archived=archived)
+        if unseen is not None:
+            qs = qs.filter(unseen=unseen)
+        if on_site is not None:
+            qs = qs.filter(on_site=on_site)
+        return qs
+
+    def unseen_count_for(self, recipient, **kwargs):
+        """
+        returns the number of unseen notices for the given user but does not
+        mark them seen
+        """
+        return self.notices_for(recipient, unseen=True, **kwargs).count()
+
+    def received(self, recipient, **kwargs):
+        """
+        returns notices the given recipient has recieved.
+        """
+        kwargs["sent"] = False
+        return self.notices_for(recipient, **kwargs)
+
+    def sent(self, sender, **kwargs):
+        """
+        returns notices the given sender has sent
+        """
+        kwargs["sent"] = True
+        return self.notices_for(sender, **kwargs)
+
+
+class Notice(models.Model):
+    recipient = models.ForeignKey(
+        settings.AUTH_USER_MODEL, related_name="received_notices",
+        verbose_name=_("recipient"))
+    sender = models.ForeignKey(
+        settings.AUTH_USER_MODEL, null=True, related_name="sent_notices",
+        verbose_name=_("sender"))
+    message = models.TextField(_("message"))
+    notice_type = models.ForeignKey(NoticeType, verbose_name=_("notice type"))
+    added = models.DateTimeField(_("added"), db_index=True, default=timezone.now)
+    unseen = models.BooleanField(_("unseen"), db_index=True, default=True)
+    archived = models.BooleanField(_("archived"), default=False)
+    on_site = models.BooleanField(_("on site"), default=False)
+
+    objects = NoticeManager()
+
+    def __unicode__(self):
+        return self.message
+
+    def archive(self):
+        self.archived = True
+        self.save()
+
+    def is_unseen(self):
+        """
+        returns value of self.unseen but also changes it to false.
+
+        Use this in a template to mark an unseen notice differently the first
+        time it is shown.
+        """
+        unseen = self.unseen
+        if unseen:
+            self.unseen = False
+            self.save()
+        return unseen
+
+    class Meta:
+        verbose_name = _("notice")
+        verbose_name_plural = _("notices")
+
+    def get_absolute_url(self):
+        return reverse("notification_notice", args=[str(self.pk)])
+
+
 class NoticeQueueBatch(models.Model):
     """
     A queued notice.
diff --git a/pinax/notifications/tests/__init__.py b/pinax/notifications/tests/__init__.py
index 125565a0..e0a4a1c0 100644
--- a/pinax/notifications/tests/__init__.py
+++ b/pinax/notifications/tests/__init__.py
@@ -2,5 +2,5 @@ def get_backend_id(backend_name):
     from ..models import NOTICE_MEDIA
     for bid, bname in NOTICE_MEDIA:
         if bname == backend_name:
-            return bid
+            return bname
     return None
diff --git a/pinax/notifications/utils.py b/pinax/notifications/utils.py
index a974c0f7..d68aa3a1 100644
--- a/pinax/notifications/utils.py
+++ b/pinax/notifications/utils.py
@@ -1,6 +1,7 @@
 from django.core.exceptions import ObjectDoesNotExist
 
 from django.contrib.contenttypes.models import ContentType
+from django.utils import importlib
 
 from .conf import settings
 
@@ -48,3 +49,10 @@ def notice_setting_for_user(user, notice_type, medium, scoping=None):
         kwargs.update({"send": default})
         setting = user.noticesetting_set.create(**kwargs)
         return setting
+
+
+def get_class_from_path(path):
+    # This function is helpful to avoid circular imports.
+    module_name, class_name = path.rsplit(".", 1)
+    class_ = getattr(importlib.import_module(module_name), class_name)
+    return class_