diff --git a/README.md b/README.md
index fa4fd9e..436dab8 100644
--- a/README.md
+++ b/README.md
@@ -48,16 +48,17 @@ Directly from unpkg.com
 
 # Banner Attributes
 
-| Name                   | Type            | Description                                                        |
-| ---------------------- | --------------- | ------------------------------------------------------------------ |
-| width                  | Number          | Banner width                                                       |
-| height                 | Number          | Banner height                                                      |
-| id                     | String          | The slot ID for this banner                                        |
-| category-id*           | Optional String | The category ID of the current page                                |
-| category-ids*          | Optional String | Comma (,) separated list of category IDs, the item must match all  |
-| category-disjunctions* | Optional String | Comma (,) separated list of category IDs, the item must match any  |
-| search-query           | Optional String | The search query of the current page                               |
-| location               | Optional String | The location for geotargeting                                      |
+| Name                   | Type             | Description                                                                 |
+| ---------------------- | ---------------- | --------------------------------------------------------------------------- |
+| width                  | Number           | Banner width                                                                |
+| height                 | Number           | Banner height                                                               |
+| id                     | String           | The slot ID for this banner                                                 |
+| category-id*           | Optional String  | The category ID of the current page                                         |
+| category-ids*          | Optional String  | Comma (,) separated list of category IDs, the item must match all           |
+| category-disjunctions* | Optional String  | Comma (,) separated list of category IDs, the item must match any           |
+| search-query           | Optional String  | The search query of the current page                                        |
+| location               | Optional String  | The location for geotargeting                                               |
+| new-tab                | Optional Boolean | Opens the banner's link in a new tab (defaults to false)                             |
 
 \* Only one of `[category-id, category-ids, category-disjunctions]` must be set.  
 If multiple are set, only the first will be considered, in that order.
diff --git a/src/index.ts b/src/index.ts
index dcb580b..3cf5b16 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -75,6 +75,9 @@ export class TopsortBanner extends LitElement {
   @property({ attribute: "location", type: String })
   readonly location?: string;
 
+  @property({ attribute: "new-tab", type: Boolean })
+  readonly newTab?: boolean;
+
   private task = new Task(this, {
     task: (...args) => this.runAuction(...args),
     args: () => [],
@@ -130,14 +133,16 @@ export class TopsortBanner extends LitElement {
       }
     `;
     const href = this.getLink(banner);
+    const imgtag = html`<img src="${src}" alt="Topsort banner"></img>`;
+    const atag = this.newTab
+      ? html`<a href="${href}" target="_blank">${imgtag}</a>`
+      : html`<a href="${href}">${imgtag}</a>`;
     return html`
         <div style="${style}"
              data-ts-clickable
              data-ts-resolved-bid=${banner.resolvedBidId}
              class="ts-banner">
-          <a href="${href}">
-            <img src="${src}" alt="Topsort banner"></img>
-          </a>
+          ${atag}
         </div>
         `;
   }