diff --git a/concordia/migrations/0089_campaign_image_alt_text.py b/concordia/migrations/0089_campaign_image_alt_text.py
new file mode 100644
index 000000000..ac5082579
--- /dev/null
+++ b/concordia/migrations/0089_campaign_image_alt_text.py
@@ -0,0 +1,18 @@
+# Generated by Django 3.2.24 on 2024-02-26 14:13
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("concordia", "0088_alter_simplepage_body"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="campaign",
+            name="image_alt_text",
+            field=models.TextField(blank=True, null=True),
+        ),
+    ]
diff --git a/concordia/models.py b/concordia/models.py
index 12b3a63e3..38de68f6f 100644
--- a/concordia/models.py
+++ b/concordia/models.py
@@ -258,6 +258,7 @@ class Status(models.IntegerChoices):
     card_family = models.ForeignKey(
         CardFamily, on_delete=models.CASCADE, blank=True, null=True
     )
+    image_alt_text = models.TextField(blank=True, null=True)
     thumbnail_image = models.ImageField(
         upload_to="campaign-thumbnails", blank=True, null=True
     )
diff --git a/concordia/templates/home.html b/concordia/templates/home.html
index 075696181..274d414c9 100644
--- a/concordia/templates/home.html
+++ b/concordia/templates/home.html
@@ -188,7 +188,7 @@ <h2 class="text-center font-serif mb-4">Campaigns: <small>Choose which collectio
                     <a class="text-dark" href="{{ campaign_url }}">
                         <div class="aspect-ratio-box">
                             <div class="aspect-ratio-box-inner-wrapper">
-                                <img src="{{ MEDIA_URL }}{{ campaign.thumbnail_image }}" class="img-fluid" alt="" loading="lazy">
+                                <img src="{{ MEDIA_URL }}{{ campaign.thumbnail_image }}" class="img-fluid" alt="{{ campaign.image_alt_text }}" loading="lazy">
                             </div>
                         </div>
                         <span class="d-block h4 mt-2">{{ campaign.title }}</span>
diff --git a/concordia/templates/transcriptions/campaign_small_block.html b/concordia/templates/transcriptions/campaign_small_block.html
index 4da7da397..c742b5c8d 100644
--- a/concordia/templates/transcriptions/campaign_small_block.html
+++ b/concordia/templates/transcriptions/campaign_small_block.html
@@ -4,7 +4,7 @@
     <a href="{% url 'transcriptions:campaign-detail' campaign.slug %}">
         <div class="aspect-ratio-box">
             <div class="aspect-ratio-box-inner-wrapper">
-                <img src="{{ MEDIA_URL }}{{ campaign.thumbnail_image }}" class="img-fluid" alt="" loading="lazy">
+                <img src="{{ MEDIA_URL }}{{ campaign.thumbnail_image }}" class="img-fluid" alt="{{ campaign.alt_image_text}}" loading="lazy">
             </div>
         </div>
         <span class="d-block h4 mt-2 small-campaign-title">{{ campaign.title }}</span>
diff --git a/concordia/templates/transcriptions/campaign_topic_list.html b/concordia/templates/transcriptions/campaign_topic_list.html
index 35966331b..f798b2d97 100644
--- a/concordia/templates/transcriptions/campaign_topic_list.html
+++ b/concordia/templates/transcriptions/campaign_topic_list.html
@@ -36,7 +36,7 @@ <h2 class="p-2">Active Campaigns</h2>
                     <h3 class="mb-3"><a href="{{ campaign.get_absolute_url }}">{{ campaign.title }}</a></h3>
                     <div class="row">
                         <a class="col-md-5 order-md-2" href="{{ campaign.get_absolute_url }}">
-                            <p class="mb-2 text-center"><img src="{{ MEDIA_URL }}{{ campaign.thumbnail_image }}" class="img-fluid" alt="{{ campaign.title }} image"></p>
+                            <p class="mb-2 text-center"><img src="{{ MEDIA_URL }}{{ campaign.thumbnail_image }}" class="img-fluid" alt="{% if campaign.image_alt_text %}{{ campaign.image_alt_text }}{% else %}{{ campaign.title }} image{% endif %}"></p>
                         </a>
                         <div class="col-md">
                             <p>{{ campaign.short_description|safe }}</p>