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Why publish?
- To let the world know about information that you have
- For self promotion/reputation
- For financial gain
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Viable tech book publishers
- O'Reilly
- Manning
- Online book quality could be better
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Questionable
- APress (recently much low-quality content)
- Packt (see above)
- Pearson (https://horstmann.com/unblog/2024-06-22/)
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Authoring formats
- Markdown probably too limited for book contents
- AsciiDoc
- TeX
- (X)HTML, CSS, PrinceXML
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Self publishing
- Leanpub
- Lemon Squeezy
- What about Kindle?
- Use provider's tool chain, or produce EPUB + quality PDF
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Reviewing
- Don't rely on the publisher to find reviewers
- Recruit your own
- Experts
- People who provided feedback to prior editions
- Reviewers aren't paid
- Pay attention to critical reviews
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Promotion
- Publishers don't do as much as they used to
- With self-publishing, it's all your job
- Social media, blogs, Medium/Substack