| Name | Attendance | Role | Voting Seat (Y/N) |
|---|---|---|---|
| Simon F. | Yes | Interim Chair | Y |
| Terence ‘Tex’ McCutcheon | Yes | Interim Secretary | N |
| Jack Briggs | No | Secretary | N |
| Laura M. | No | Member - Cardano Foundation | Y |
| Nathan A. | No | Member - EMURGO | Y |
| Wes P. | Yes | Member - Rare Network | Y |
| Martin M. | Yes | Member | Y |
| Vaibhav (Gintama) | No | Member | Y |
| Mubarak O. | No | Member | Y |
| Tim H. | Yes | Member | Y |
| Rand M. | Yes | SME - Rare Network | N |
| Natalia | Yes | SME | N |
| John G. | Yes | SME | N |
| Juan S. | No | SME | N |
| Jose I. | No | SME - ADA Solar | N |
Other Guests:
- JB - Scrib3
Simon.: TBD
Laura.: TBD
Nate: TBD
Wes: TBD
Martin: TBD
Vaibhav: TBD
Mubarak: TBD
Tim: TBD
Rand: TBD
Natalia: TBD
John: TBD
Juan: TBD
Jose: TBD
- Scrib3 - Budget revision presentation
- N/A
| Topic | Discussion | Action Items |
|---|---|---|
| Purpose of Meeting | JB to provide guidance and feedback on the draft marketing budget. Committee to offer initial feedback and insights based on their experience and industry knowledge. | |
| Budget Structure | Budget organized by workstreams (e.g., events, paid media). Descriptions will provide a rationale for the budget numbers, including scope and potential activities. Line item RFPs will be issued after the overall budget is approved. | |
| Budget Justification | Scribe team is analyzing publicly available information (e.g., other DAOs' budgets). Scribe has access to non-public marketing spend data from top crypto projects. Question of how to provide transparency without violating NDAs. | Scribe to provide links to publicly available data. Potentially offer NDA-protected Q&A sessions for detailed inquiries. |
| Publicly Available Information | Committee discussed relying primarily on publicly available information for budget justification. | Scribe to focus on publicly available data for initial presentation. |
| Budget Revisions | Scribe will recommend consolidating some line items and adding others (brand campaign, market research, checks and balances). | Scribe to provide a preview of the revised budget to the committee before Friday's public presentation. |
| Presentation Timeline | Committee prefers to review the revised budget before it's presented publicly. Friday's public presentation may be postponed to allow for committee review. | JB to confirm that the public presentation will be postponed. Schedule a meeting for committee to preview the revised budget. |
| Admin Budget & Accountability | Need for clarity on the admin budget and oversight of RFPs and project execution. Discussion on the role of Intersect in providing vendor management and project management support. | Intersect to provide more information on the tendering process. Potentially issue an RFP for subject matter experts to assist with project oversight. |
| Brand Video | Agreement on the need for a high-quality Cardano brand video. | |
| Influencer Marketing | Concern over negative community perception of influencer marketing. Clarification that the budget focuses on sponsoring high-quality projects that will partner with reputable influencers. Emphasis on quality control and avoiding "pump and dump" schemes. | JB to discuss the influencer marketing strategy in more detail with Gnobudy John. |