diff --git a/packages/cli/commands/fetch.js b/packages/cli/commands/fetch.js
index 7b8c5da42..0322ac30f 100644
--- a/packages/cli/commands/fetch.js
+++ b/packages/cli/commands/fetch.js
@@ -17,6 +17,11 @@ const { i18n } = require('../lib/lang');
 const i18nKey = 'commands.fetch';
 const { EXIT_CODES } = require('../lib/enums/exitCodes');
 const { logError } = require('../lib/errorHandlers/index');
+const { getIsInProject } = require('../lib/projects');
+const {
+  fetchProjectAssetPrompt,
+} = require('../lib/prompts/fetchProjectAssetPrompt');
+const { uiFeatureHighlight } = require('../lib/ui');
 
 exports.command = 'fetch <src> [dest]';
 exports.describe = i18n(`${i18nKey}.describe`);
@@ -35,6 +40,23 @@ exports.handler = async options => {
     process.exit(EXIT_CODES.ERROR);
   }
 
+  // If fetching the Elevate theme, check if the destination is in a project.
+  if ('@hubspot/elevate' === src) {
+    const inProject = getIsInProject(resolveLocalPath(dest));
+    // If not in a project, alert the user. Otherwise proceed with the fetch.
+    if (!inProject) {
+      const fetchAnyway = await fetchProjectAssetPrompt(src);
+      if (!fetchAnyway.continue) {
+        logger.log('');
+        uiFeatureHighlight(
+          ['projectCreateCommand'],
+          i18n(`${i18nKey}.info.createElevateProjectTitle`)
+        );
+        process.exit(EXIT_CODES.SUCCESS);
+      }
+    }
+  }
+
   const accountId = getAccountId(options);
   const mode = getMode(options);
 
diff --git a/packages/cli/commands/project/create.js b/packages/cli/commands/project/create.js
index 422cdd8c8..da88903dd 100644
--- a/packages/cli/commands/project/create.js
+++ b/packages/cli/commands/project/create.js
@@ -54,7 +54,8 @@ exports.handler = async options => {
     options.name || name,
     template,
     options.templateSource,
-    githubRef
+    githubRef,
+    accountId
   );
 
   logger.log('');
diff --git a/packages/cli/lang/en.lyaml b/packages/cli/lang/en.lyaml
index 5d945b8c8..e3c1dacb6 100644
--- a/packages/cli/lang/en.lyaml
+++ b/packages/cli/lang/en.lyaml
@@ -278,6 +278,8 @@ en:
       describe: "Fetch a file, directory or module from HubSpot and write to a path on your computer."
       errors:
         sourceRequired: "A source to fetch is required."
+      info:
+        createElevateProjectTitle: "Create a project and select the \"Elevate\" theme"
       options:
         staging:
           describe: "Retrieve staged changes for project"
@@ -1063,6 +1065,8 @@ en:
       logFeedbackMessage:
         feedbackHeader: "We'd love to hear your feedback!"
         feedbackMessage: "How are you liking the new projects and developer tools? \n > Run `{{#yellow}}hs feedback{{/yellow}}` to let us know what you think!\n"
+      errors:
+        downloadFileOrFolder: "Not all files in folder {{#bold}}\"{{ src }}\"{{/bold}} were successfully fetched. Run {{ command }} again to finish download"
     ui:
       betaTag: "{{#bold}}[BETA]{{/bold}}"
       betaWarning:
@@ -1195,6 +1199,8 @@ en:
           invalidPersonalAccessKeyCopy: "Please copy the actual access key rather than the bullets that mask it."
       folderOverwritePrompt:
         overwriteConfirm: "The folder with name \"{{ folderName }}\" already exists. Overwrite?"
+      fetchProjectAssetPrompt:
+        fetchConfirm: "\"{{ assetPath }}\" requires a HubSpot project to work. Would you like to continue fetching without creating a project?"
       createTemplatePrompt:
         selectTemplate: "Select the type of template to create"
       createModulePrompt:
diff --git a/packages/cli/lib/projects.js b/packages/cli/lib/projects.js
index 72fc1f90a..bc8096333 100644
--- a/packages/cli/lib/projects.js
+++ b/packages/cli/lib/projects.js
@@ -39,10 +39,17 @@ const { getCwd, getAbsoluteFilePath } = require('@hubspot/local-dev-lib/path');
 const { downloadGithubRepoContents } = require('@hubspot/local-dev-lib/github');
 const { promptUser } = require('./prompts/promptUtils');
 const { EXIT_CODES } = require('./enums/exitCodes');
-const { uiLine, uiLink, uiAccountDescription } = require('../lib/ui');
+const {
+  uiLine,
+  uiLink,
+  uiAccountDescription,
+  uiCommandReference,
+} = require('../lib/ui');
 const { i18n } = require('./lang');
 const SpinniesManager = require('./ui/SpinniesManager');
 const { logError, ApiErrorContext } = require('./errorHandlers/index');
+const { downloadFileOrFolder } = require('@hubspot/local-dev-lib/fileMapper');
+const { DEFAULT_MODE } = require('@hubspot/local-dev-lib/constants/files');
 
 const i18nKey = 'lib.projects';
 
@@ -101,7 +108,8 @@ const createProjectConfig = async (
   projectName,
   template,
   templateSource,
-  githubRef
+  githubRef,
+  accountId
 ) => {
   const { projectConfig, projectDir } = await getProjectConfig(projectPath);
 
@@ -140,12 +148,25 @@ const createProjectConfig = async (
 
   const hasCustomTemplateSource = Boolean(templateSource);
 
-  await downloadGithubRepoContents(
-    templateSource || HUBSPOT_PROJECT_COMPONENTS_GITHUB_PATH,
-    template.path,
-    projectPath,
-    hasCustomTemplateSource ? undefined : githubRef
-  );
+  const { isHubSpotAsset } = template;
+
+  // if template config is marked `isHubSpotAsset` download no-template project to fetch the @hubspot asset into it.
+  if (isHubSpotAsset) {
+    await downloadGithubRepoContents(
+      HUBSPOT_PROJECT_COMPONENTS_GITHUB_PATH,
+      'projects/no-template',
+      projectPath,
+      githubRef
+    );
+  } else {
+    await downloadGithubRepoContents(
+      templateSource || HUBSPOT_PROJECT_COMPONENTS_GITHUB_PATH,
+      template.path,
+      projectPath,
+      hasCustomTemplateSource ? undefined : githubRef
+    );
+  }
+
   const _config = JSON.parse(fs.readFileSync(projectConfigPath));
   writeProjectConfig(projectConfigPath, {
     ..._config,
@@ -156,6 +177,36 @@ const createProjectConfig = async (
     fs.ensureDirSync(path.join(projectPath, 'src'));
   }
 
+  if (isHubSpotAsset) {
+    const assetPath = template.path;
+    const destinationPath = path.join(
+      projectPath,
+      template.insertPath,
+      template.name
+    );
+    // fetch the @hubspot asset and place it in the new project folder
+    try {
+      // Fetch and write file/folder.
+      await downloadFileOrFolder(
+        accountId,
+        assetPath,
+        destinationPath,
+        DEFAULT_MODE,
+        false
+      );
+    } catch (err) {
+      logger.error(
+        i18n(`${i18nKey}.errors.downloadFileOrFolder`, {
+          src: template.path,
+          command: uiCommandReference(
+            `hs fetch ${assetPath} ${destinationPath}`
+          ),
+        })
+      );
+      process.exit(EXIT_CODES.ERROR);
+    }
+  }
+
   return true;
 };
 
diff --git a/packages/cli/lib/prompts/fetchProjectAssetPrompt.js b/packages/cli/lib/prompts/fetchProjectAssetPrompt.js
new file mode 100644
index 000000000..8cfbae5a0
--- /dev/null
+++ b/packages/cli/lib/prompts/fetchProjectAssetPrompt.js
@@ -0,0 +1,17 @@
+const { promptUser } = require('./promptUtils');
+const { i18n } = require('../lang');
+
+const i18nKey = 'lib.prompts.fetchProjectAssetPrompt';
+
+const fetchProjectAssetPrompt = assetPath => {
+  return promptUser({
+    type: 'confirm',
+    name: 'continue',
+    message: i18n(`${i18nKey}.fetchConfirm`, { assetPath }),
+    default: false,
+  });
+};
+
+module.exports = {
+  fetchProjectAssetPrompt,
+};