[10k]: Static site - Communications and CTAs

[widal001]

Definition

Create a communications strategy for the public launch of the static site as well as future stakeholder engagement around the Simpler.Grants.gov initiative.

Business Goals

• Share the site with the first round of public stakeholders
• Develop a communication strategy for ongoing stakeholder engagement

In scope

• An email blast to the first set of stakeholders
• A long-term communications strategy document that describes plans for continued engagement of internal and external stakeholders

Out of scope

• Creating a feedback mechanism for stakeholders -- that's tracked in [10k]: User Feedback Mechanism #596

• Launching the open source group -- that's tracked in [30k]: Open source onboarding #72

• A longer-term stakeholder engagement plan has been drafted that answers the following questions:

  • Which stakeholder groups are we planning to engage?
  • Who is responsible for managing the relationship with each group?
  • What is the primary channel and cadence for those communications?

Tasks

Sub-tasks can be found in this milestone

Definition of Done

• An email has been sent out to the subset of public stakeholders with whom we plan to share the static site

• Key internal stakeholders (e.g. help desk staff, HHS leadership) have been notified when the email is sent out so that they can prepare for questions from public stakeholders

• Help Desk is notified and trained for any potential support issues that may come through