diff --git a/src/js/components/CookieBar.tsx b/src/js/components/CookieBar.tsx
index cc8e8eb..c8ee029 100644
--- a/src/js/components/CookieBar.tsx
+++ b/src/js/components/CookieBar.tsx
@@ -1,6 +1,10 @@
 import * as React from 'react';
 
-import { hasCookiePreferences, acceptAllCookies } from '../utils/cookies';
+import {
+  hasCookiePreferences,
+  acceptAllCookies,
+  isAnalyticsCookiesConsentGiven,
+} from '../utils/cookies';
 import { Route } from '../utils/routes';
 import Container from './reusable/Container';
 import Heading from './reusable/Heading';
@@ -28,8 +32,8 @@ const CookieBar = () => {
 
   // init GA consent
   React.useEffect(() => {
-    initGa4();
     setTimeout(() => {
+      initGa4(isAnalyticsCookiesConsentGiven());
       setHasCookieBar(!hasCookiePreferences());
     }, 1000);
   }, []);
diff --git a/src/js/utils/analytics.ts b/src/js/utils/analytics.ts
index f0a6ae8..e19f216 100644
--- a/src/js/utils/analytics.ts
+++ b/src/js/utils/analytics.ts
@@ -1,14 +1,25 @@
-export const initGa4 = () => {
+export const initGa4 = (analyticsConsentGiven: boolean) => {
   window.dataLayer = window.dataLayer || [];
 
   gtag('js', new Date());
-  gtag('consent', 'default', {
-    ad_storage: 'denied',
-    analytics_storage: 'denied',
-    personalization_storage: 'denied',
-    functionality_storage: 'granted', // Functional cookies are OK
-    security_storage: 'granted',
-  });
+  if (analyticsConsentGiven) {
+    gtag('config', 'G-3SYTZ509HY');
+    gtag('consent', 'default', {
+      ad_storage: 'granted',
+      analytics_storage: 'granted',
+      personalization_storage: 'granted',
+      functionality_storage: 'granted',
+      security_storage: 'granted',
+    });
+  } else {
+    gtag('consent', 'default', {
+      ad_storage: 'denied',
+      analytics_storage: 'denied',
+      personalization_storage: 'denied',
+      functionality_storage: 'granted', // Functional cookies are OK
+      security_storage: 'granted',
+    });
+  }
 };
 
 export const acceptGa4 = () => {