Mixpanel

Mixpanel

Projects in Mixpanel have a lexicon which is "a data dictionary that stores descriptions of events and their properties". The lexicon needs to be updated when new events are added.

• Terra Analytics Dev
• Terra Analytics Prod

Note: Only project owners and admins are able to add and manage descriptions in Lexicon. If you don’t have the right account roles to make changes, ping the #mixpanel-help slack channel

Naming an event or property

1. Check to see if the event or property already exists in the lexicon.
2. Use established naming conventions in the lexicon.
3. Give the event or property a descriptive name.

Documenting an event

1. Every event and property must be documented in the lexicon.
2. Every event must be marked as expected.

As of September 2022, the Terra Analytics projects are configured to use the Data Audit tool to "Hide unexpected events and properties from reports" by default. This prevents garbage data from penetration testing or other hacking attempts from skewing reports. As a result, new events must be marked as expected when they are added. This applies to any new event, including page view events for new pages.