Proposal for eComm improvement needs

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The MEC role needs a change toward greater efficiency in support of our end goal to create seamless, timely communication for our constituents who provide a valuable source of funding for the university system across all four campuses. Without greater efficiency and scalable resources, CU will not meet its greater potential to fundraise with expert precision and care for our donors. Processes like acknowledgements and solicitations at the minimum need to be more strategically executed to represent CU's brand in the highest form and validate our commitment to excellent financial stewardship. By creating more efficiencies and scaling resources, MECs can be elevated to a more specialized digital marketing and communications role that can provide a high-level of expert service that could better optimize CU's utilization of Salesforce, Marketing Cloud and Cvent - tools which can provide powerful automations, customer journeys and insightful analytics.

Things for your consideration:

• Who are the stakeholders for this change?

• Who are its champions?

• How do any suggested efficiencies map to NextGen and the Attain recommendations?

• What is the realistic timing for implementing changes to current processes?

• Audit current users abilities and needs

• Meet with representatives of the NextGen team (Henry Attaway, Felice Jackson, Andrew Angley)

• Meet with Central eComm team (Jen Mortensen, Melanie Jones, Daniella Torres)

• Draft outline for proposal mid-December

• Draft proposal mid-January

• Present proposal to internal team end of January

• Present proposal to external stakeholders