diff --git a/includes/cli/class-ras-esp-sync.php b/includes/cli/class-ras-esp-sync.php
index 78e0a77d77..907c1e8ea2 100644
--- a/includes/cli/class-ras-esp-sync.php
+++ b/includes/cli/class-ras-esp-sync.php
@@ -178,6 +178,8 @@ private static function sync_contacts( $config ) {
 							$result->get_error_message()
 						)
 					);
+				} elseif ( ! empty( static::$results ) ) {
+					static::$results['processed']++;
 				}
 			}
 		}
diff --git a/includes/reader-activation/sync/class-esp-sync.php b/includes/reader-activation/sync/class-esp-sync.php
index ad9dc30f82..b802767e7b 100644
--- a/includes/reader-activation/sync/class-esp-sync.php
+++ b/includes/reader-activation/sync/class-esp-sync.php
@@ -238,12 +238,9 @@ public static function sync_contact( $user_id_or_order, $is_dry_run = false ) {
 					// Translators: %1$s is the status and %2$s is the contact's email address.
 					__( '%1$s contact data for %2$s.', 'newspack-plugin' ),
 					$is_dry_run ? __( 'Would sync', 'newspack-plugin' ) : __( 'Synced', 'newspack-plugin' ),
-					$customer->get_email()
+					$contact['email']
 				)
 			);
-			if ( ! empty( static::$results ) ) {
-				static::$results['processed']++;
-			}
 		}
 
 		return $result;