diff --git a/classes/class-wpcom-liveblog-rest-api.php b/classes/class-wpcom-liveblog-rest-api.php
index c0336bd24..76ac93ac6 100644
--- a/classes/class-wpcom-liveblog-rest-api.php
+++ b/classes/class-wpcom-liveblog-rest-api.php
@@ -28,7 +28,12 @@ public static function load() {
 
 	public static function build_endpoint_base() {
 
-		if ( ! empty( self::$endpoint_base ) ) {
+		/**
+		 * static caching is enabled by default
+		 *
+		 * @param bool true - yes cache; false - do not cache
+		 */
+		if ( ! empty( self::$endpoint_base ) && apply_filters( 'liveblog_cache_endpoint_base', true ) ) {
 
 			// @codeCoverageIgnoreStart
 			return self::$endpoint_base;